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You can create high quality face creams with a combination of actives to suit various skin types, clientelle and price points. This Day Cream Base includes an excess of 18% oils of Jojoba, Avocado and Grapeseed, plus 2% Shea Butter, Vegetable Glycerine and Vitamin E. Smooth application without a tacky after-feel and performing as a great moisturizer... comparable to most expensive creams. Effective as a daily face cream, but now you can add our performance actives for a superior moisturizer or make two types of wrinkle creams. These actives are purchased separately and if a whole bottle is used with the base, will have a 6% potency! You can reduce the actives to make it go further (driving down the cost) or combine with other actives for different features.